Blog
How to find the right Membership CRM
Choosing the right membership CRM can feel overwhelming, with endless demos and features to compare. Instead of jumping in, start by defining your “jobs to be done” and prioritising team needs. This guide shows how to shortlist, plan demos, and make a confident decision that fits your organisation.
The 5-step checklist every membership leader needs for the AI era
The membership sector is changing fast — with AI, shifting expectations, and more choice than ever. But while the landscape evolves, the fundamentals of belonging, growth, and relationships remain. Our five-step checklist will help you future-proof your organisation, strengthen member loyalty, and use technology to enhance — not replace — human connection.
Is a membership CRM right for our organisation?
A membership CRM can transform how you engage, renew, and retain—but only if it matches your organisation’s model. Here’s how to decide with confidence.
Membership CRM vs Sales CRM: Which one is right for you?
Not all CRMs are created equal. Sales CRMs focus on transactions, while membership CRMs are built for long-term relationships. This blog explores the crucial differences, why many organisations struggle with the wrong system, and how choosing the right CRM can transform member retention, engagement, and growth.
If AI has the answers, what do members still need from you?
AI can give your members quick answers — but it can’t replace trust, relationships, or genuine growth. This blog explores what AI can’t replicate, and how organisations can become communities where members connect, grow, and succeed together.
What do your members really want?
Member expectations are evolving fast. Discover how the Membership Value Pyramid can help you move from basic benefits to transformational value that drives loyalty, engagement, and advocacy in 2025.
Before going bespoke: What membership organisations need to know
A custom-built CRM sounds perfect. Until it isn't. Before you commit to the expense and risk of a bespoke CRM discover why most membership organisations are better off with proven, purpose-built solutions that deliver results.
Is your organisation really ready to change its CRM?
Knowing you need a new CRM is one thing — being ready is another. This blog explains what ‘ready’ really means, and how to check if your organisation has the plan, buy-in and capacity to make change work.
What is your current CRM really costing you?
Many organisations stick with an imperfect CRM because change feels too big — but what’s the hidden cost of doing nothing? This blog reveals how small inefficiencies add up to lost time, missed growth, and a risk of stagnation if you don’t act soon enough.
How leading organisations are preparing for the AI era
AI is moving fast — and the most ambitious membership organisations are starting to prepare. This blog explores how forward-thinking teams are shifting from transactional value to transformational relationships, using tools to better understand their members, build resilience, and stay relevant in a changing world.
Is your Membership CRM secretly holding you back?
Is your membership CRM quietly holding you back? If you're relying on workarounds, clunky systems, and slow processes, it might be time for a change. This blog explores the common warning signs, the hidden cost of inaction, and what a better solution could look like.
Why your relationships are the key to membership success
Most membership organisations rely on transactional relationships without even realising it — but it’s costing them engagement, loyalty, and growth. In this post, we explore the difference between transactional and transformational models, and how to build the kind of member relationships that truly last.
What if the biggest thing holding your membership organisation back… is how you think?
Discover how shifting from a fixed to a growth mindset could be the key to reigniting member engagement, improving processes, and scaling sustainably.
Still managing memberships manually? Here's what you're missing
Still managing memberships with spreadsheets? It’s time to rethink. Discover how a membership CRM can streamline renewals, boost engagement, and reduce admin headaches—just like it did for the Ethical Tea Partnership.
sheepCRM joins G-Cloud 14: Here's why it matters for public sector organisations
Discover how sheepCRM, now a G-Cloud 14 approved supplier, makes membership management seamless for public sector organisations. Read more to see how we can help your organisation succeed.
How sheepCRM simplifies member management
Learn how automation, personalised engagement, and seamless integration make sheepCRM the ultimate tool for membership success. Read more to transform your membership management today.