Blog
AI and membership: One year on
How is AI changing membership organisations? One year on, we revisit our predictions from our AI white paper: ‘In the age of AI: Will your members still need you’ and look at why engagement and relationships matter more than ever.
7 signs your CRM may need a rethink
Is your membership CRM still fit for purpose? Here are 7 signs it may be creating more admin, fragmented data and missed opportunities for your team.
What to know before choosing a membership CRM
Choosing membership software with a small team? Here’s what to check, from automation and integrations to reporting, implementation and support.
How long does it take to switch CRMs?
How long does it take to switch CRM? See the stages involved and the factors that affect timelines, from data and integrations to internal resources.
When a lapsed member didn’t actually choose to leave
According to MemberWise research, 72% of UK membership organisations still chase non-payment by hand. If that’s you, read on to find out what that might actually be costing you.
How many places does one member’s data actually live?
In the latest report from MemberWise’s Digital Excellence, 59% of UK membership bodies say system integration falls short of expectations. Explore this blog to understand how to actually fix that.
What AI can (and can't) replace in member engagement
According to the latest data from MemberWise, AI use among UK membership bodies jumped from 5% to 26% in a year. Read this blog to find out what it's actually changing day to day, and what it isn't.
Don't just ask for a demo: Ask these 5 questions first
According to Capterra's 2026 data, 92% of regretful UK software buyers experienced disruption during implementation. Ask these 5 questions before you demo a CRM.
Choosing a membership CRM
The 2026 Membership Marketing Benchmarking Report found that 70% of associations say that lack of member time is the biggest barrier to engagement. Read this blog to understand which CRM capabilities actually address that.
From inheriting a system to confidently owning it
Discover how role-based CRM training helps new membership administrators build real confidence, close knowledge gaps, and stop knowledge sitting with one person.
Why membership teams should be able to ask their CRM a straightforward question
Membership teams should be able to ask their CRM a straightforward question and trust the answer. Learn what conversational CRM means and why it is important to have the right structure in place for your data.
Membership CRM vs Sales CRM: What’s the difference?
Read this guide to understand what a membership CRM is, how it differs from a sales CRM, and which approach may be more appropriate for your UK professional body, trade association or membership organisation.
Bespoke, off-the-shelf, or configurable: choosing your next membership CRM
Bespoke, off-the-shelf, or configurable. Read this blog to explore how UK membership organisations should think about the three-way choice and what it means for your next CRM decision.
Reducing admin across the membership journey
UK membership teams lose hours to renewals, event bookings and disconnected data. Explore how sheepCRM consolidates the lot and frees the team to focus on members.
Can you trust what AI tells you about your members?
Ask AI the same question about your members twice and you can get two different answers. Why trust, not capability, is the real question once AI works on your own data.
How to start looking for a new membership CRM
MemberWise's 2026 research shows disconnected systems, not missing features, hold UK membership bodies back. Read this blog to explore how to start a CRM search that fixes the basics.